Tata Salt was launched in 1983, as the first national branded salt of India. It pioneered salt iodization in the country, bringing an iodized vacuum-evaporated salt into a market where unbranded, unpackaged salt was the norm.

Today, as the market leader in the salt category and one of the country’s leading food brands, the journey of Tata Salt is a testament to the consumer’s enduring trust in the brand. Through its assurance of purity and steadfast mission to deliver superior quality products to more than ~900 million (222 Million *4 persons per household conservatively) households across India, Tata Salt truly stands tall on its brand promise of ‘Desh ki Sehat, Desh ka Namak’.